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Case study: the mp3 consumer boom - targeting strategies

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In the mp3 consumer boom, what targeting strategies has Apple implemented to become the dominate player in the mp3 marketplace.

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Apple targets many lifestyles in an attempt to market its products to the consumer electronics marketplace. The key lifestyle segment that Apple targets are middle-income consumers that are willing to pay a bit more for a brand that is status quo. Apple has created a unique marketplace that sees consumers willing to go to the end of the Earth to own the latest version of an Apple product. ...

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This solution will provide the student with the needed information to address the targeting strategies for Apple in the cast study "the mp3 consumer boom".

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