In the mp3 consumer boom, what targeting strategies has Apple implemented to become the dominate player in the mp3 marketplace.© BrainMass Inc. brainmass.com October 25, 2018, 10:09 am ad1c9bdddf
Apple targets many lifestyles in an attempt to market its products to the consumer electronics marketplace. The key lifestyle segment that Apple targets are middle-income consumers that are willing to pay a bit more for a brand that is status quo. Apple has created a unique marketplace that sees consumers willing to go to the end of the Earth to own the latest version of an Apple product. ...
This solution will provide the student with the needed information to address the targeting strategies for Apple in the cast study "the mp3 consumer boom".
Case Study: Collecting and Analyzing Marketing Information
Case Starts on Pg 64-Please see attached.
1) In a narrative format, discuss the key facts and critical issues presented in the case
2) Briefly describe the internal environment, customer environment, and external environment of Napster
3) How can Napster use a SWOT analysis to develop a competitive advantage
4) As the Director of Marketing for Napster, how would you refine the marketing plan to expand the customer base for the company in 2009?