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Case study: the mp3 consumer boom - targeting strategies

In the mp3 consumer boom, what targeting strategies has Apple implemented to become the dominate player in the mp3 marketplace.

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Apple targets many lifestyles in an attempt to market its products to the consumer electronics marketplace. The key lifestyle segment that Apple targets are middle-income consumers that are willing to pay a bit more for a brand that is status quo. Apple has created a unique marketplace that sees consumers willing to go to the end of the Earth to own the latest version of an Apple product. ...

Solution Summary

This solution will provide the student with the needed information to address the targeting strategies for Apple in the cast study "the mp3 consumer boom".