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Sustainability and Innovation

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Read the articles and answer the following questions, thank you :)

1) Consider the traditional role of 'the organisation'. What are the negative aspects usually associated with 'business'?

2) To what extent do you feel organisations have a responsibility to society? What particular 'actors' might organisations have a responsibility to?

3) Explain what is meant by 'marketing as the interface between the organisation and the market'. In this sense, why might it be important for organisations to adopt a sustainable approach to new product development?

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https://brainmass.com/business/technology/sustainability-innovation-621929

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1) Consider the traditional role of 'the organisation'. What are the negative aspects usually associated with 'business'?

Try and think in terms negative aspects as "sustainability" in areas ranging from marketplace dominance in competitiveness to innovative products that increases brand equity. Focus on the negative aspect related to lackluster delivery of innovation that restricts marketplace dominance for "sustaining the brand equity" long-term. Management is critical to adhere to the marketplace changes for implementing newer strategies for success. Aim in the final research for your write up to reflect the negative elements associated with loss of market share, influence, and even creativity to solving the natures of the business ...

Solution Summary

The review into Sustainability and Innovation for business long-term success in the targeted marketplace.

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