Purchase Solution

Impact of Technology

Not what you're looking for?

Ask Custom Question

How does technology impact Christmas (or any) gift giving both from the consumer and business perspective? Think in terms of both the process of obtaining the gifts and the nature of the gifts themselves.

Purchase this Solution

Solution Summary

How technology has affected gift giving both from the consumer and business perspective is determined. Marketing technology is analyzed. The solution is 586 words with two non-APA references.

Solution Preview

Hello,
Please find below my research to assist you in responding to your homework.
Thank you for patronizing BrainMass.
Sincerely,
Your OTA

Technology has greatly affected the way people do business and the way customers buy the items they want and need. Christmas is fast approaching and among the gifts that are on the Christmas lists are gadgets and other technology devices. Both children and adults want tablets, video games, smartphones, digital cameras, laptops, robotic pets and other related devices and gadgets as gifts for Christmas.
Retail businesses know that the new generation is composed of children and teenagers who grow up in a world surrounded by technology and the internet. They use their gadgets and devices on a daily basis. As such, businesses use technology as a medium to promote their products. They advertise online and many of these gifts are found on e-commerce websites. Children inform their parents which item they want and their parents can ...

Purchase this Solution


Free BrainMass Quizzes
Operations Management

This quiz tests a student's knowledge about Operations Management

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Motivation

This tests some key elements of major motivation theories.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media