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    Privacy, Marketing and the Internet

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    Consider the statements "Privacy is a bigger issue in the online world than the off-line world" and "Privacy is no different online than off-line." Take a stand and justify one of these statements, supporting it with examples from your textbook or other resources.

    Do you think that consumers on the whole receive more benefit than risk from marketers knowing their personal information?

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    https://brainmass.com/business/technology/privacy-marketing-and-the-internet-542183

    Solution Preview

    Hi,

    Consider the statements "Privacy is a bigger issue in the online world than the off-line world" and "Privacy is no different online than off-line." Take a stand and justify one of these statements, supporting it with examples from your textbook or other resources.

    I personally agree with the statement, "Privacy is a bigger issue in the online world than the off-line world". To me, and many others it seems, feel the internet is not widely regulated and the notion of ...

    Solution Summary

    A discussion regarding a personal stand taken on privacy statements provided as well as a discussion regarding whether or not consumers as a whole are exposed to more risk than benefit from marketers knowing personal information. 282 words, 1 reference.

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