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Consumer Information Security

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Another dimension of information privacy is the challenge of protecting consumer information in the face of technology able to track credit and debit card purchases and Internet browsing.

Why are we so concerned about Internet privacy? For example, if I purchase a book on home repairs, Amazon subsequently sends me advertisements for the equivalent of a small home improvement library. Then I start getting pop-up ads, direct mail, even phone calls from companies that market home-improvement products. Why should we be upset about this?

In considering this question, do some research (citations, please) and give some thought to just what is meant by the privacy concept and how it is interpreted or applied in some organizations. What are the deontological and utilitarian implications of these practices?

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Solution Summary

The review into consumer information security in providing privacy along with marketing strategies of a brand product.

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--Why are we so concerned about Internet privacy? For example, if I purchase a book on home repairs, Amazon subsequently sends me advertisements for the equivalent of a small home improvement library. Then I start getting pop-up ads, direct mail, even phone calls from companies that market home-improvement products. Why should we be upset about this? In considering this question, do some research (citations, please) and give some thought to just what is meant by the privacy concept and how it is interpreted or applied in some organizations. What ...

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Nichel Anderson, MBA, PhD (IP)
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  • BA, American Intercontinental University
  • MBA, American Intercontinental University
  • PhD (IP), Grand Canyon University
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