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Brazil: Entry Strategy

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Specify by name an alliance partner for Apple in Brazil with rationale for the choice. Discuss the organizational structure of the alliance (who does what/contributes what) using the growth and product adaptation strategy.

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The solution provides an example of an alliance partner for Apple Inc. in Brazil and discusses the organization structure of the alliance and product adaptation strategy.

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The company in Brazil that should be an alliance partner of Apple is Grupo Pão de Açúcar or Companhia Brasileira de Distribuição. This is the largest electronics retailer in Brazil. Currently, it has more than 2,000 different retail locations. It has a large number of supermarkets, hypermarkets, minimarkets, drugstores, and stores. Grupo Pão de Açúcar also has ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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