Prepare a 1,050-1,400-word paper where you describe your company's entry strategy. When writing the paper, please address the following:
A. Identify and asses two modes of entry for your company. They want to find a way to enter into a Latin American country, not already doing business,market.
1. The two modes should from different categories of entry.
2. Justify your choices based on the infrastructure characteristics described in the environmental analysis performed on your company in individual paper 1.
B. Determine the impact that a non-governmental organization would have on both of these entry strategies.
1. You may choose any one (1) NGO.
2. Determine if the NGO has an impact on your organization's operations in their home country.
3. Just what is the impact (if any) that the NGO plays in your industry.
C. Identify three (3) cultural and/or geographical factors that do have an impact on your organization's operations. Then address how those factors impact the HR function. Pay particular attention to:
1. Staffing and recruiting for the new organization;
2. Training and compensation at the new organization;
3. Expatriate policies at the new organization.
The organization you chose in Individual Paper 1 is the organization that you will use for this paper.
Running Head: ENTRY STRATEGY ANALYSIS
Entry Strategy Analysis
Presently, the world has become global and many companies are interested to start their operations in various countries. Due to the differences in the political, legal, economical and social environment of the countries, entering into the international market is not an easy task for the organizations. In this changing environment, various technologies have been developed and companies can enter through internet technology and e-marketing. Companies can utilize various modes such as licensing, franchising, exporting, joint venture, merger and acquisition, agents at the international level, international distributions, sales subsidiaries at the international level, etc. to enter into the internal market (Johnson & Turner, 2003, pg. 116-117).
According to the different aspect of business organizations, the management selects different entry modes. Selection of the entry mode is basically dependent upon the business and marketing strategies of the firm. Our business organization Banco Santander is related to the banking and finance industry and operating successfully in more than 34 countries. The company wants to enter into Brazilian market to expand its business operations.
Entry Modes for Banco Santander in Brazilian market
Merger and acquisition and Foreign Direct Investment are the two important modes that can be used by Banco Santander to enter into the Brazilian market. In terms of business and economy, merger can be defined as a combination of two companies. In this the company's joints their hands with each other's and operates as a big group. In case of acquisition, one company holds its control over another. It is also known as take over. Merger and acquisitions are mainly used to expand the ...
Entry strategy analysis is examined.