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SWOT of Trinezza

a) What are the elements in the SWOT of Trinezza?
b) What are some advantages large companies have over smaller companies when choosing a mode of entry strategy?
c) What factors should drive a company to continue in, expand, or exit its market.

Solution Preview

SWOT- Strength, weaknesses, opportunities, threats involved in business plans.

Trinezza- The fictitious company Trinezza, manufactures and markets a fuel efficient high-end scooter that has sold well in the U.S. with young business professionals but has not been marketed overseas.

I'm not sure how this relates to biology but the question is one of economics and business planning. Trinezza is a fictitious company that has had great success selling a high-end scooter. They now want to expand into a fictitious market, Sentonia. Using the SWOT model of analysis we can answer the above questions.

a) What are the elements in the SWOT ...

Solution Summary

Application of SWOT analysis to the Trinezza business model example.