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Assessment of easyGroup's diversification strategy

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1. Why was easyGroup successful with easyJet?
2. What is your assessment of easyGroup's diversification strategy?
a. Do you expect easyGroup to be successful in internet cafes? Why or why not?
b. What do you think of the easyCar concept? Will it make money for easyGroup?
3. What is the core competence van easy Group?
4. Should easyGroup enter the UK cinema business?
a. How well do cinemas fit the "easy" formula?
b. In order to answer this question make an analysis of the cinema business in the UK using the 5 Forces Model! Describe easy Cinema as a potential entrant?
c. If you think the UK is attractive, what are the entry barriers? how would you enter this business?
5. What are your recommendations for the easyGroup diversification strategy?

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See attached file for full problem description)

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1. Why was easyGroup successful with easyJet?
2. What is your assessment of easyGroup's diversification strategy?
a. Do you expect easyGroup to be ...

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This discusses the easyGroup's diversification strategy

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