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International Entry Cycle of Wal-Mart

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Company: Wal-Mart. Discuss what stage of international entry cycle the organization is in and at least four benefits it has gained or could gain from international expansion and/or global trade. Please be specific in your responses with research information to support your responses. Please be sure to include APA style in-text references and an APA style reference list at the bottom of your paper.

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Wal-Mart is no longer in the international stage in which the countries were entered sequentially, such as Wal-Mart's entry into Mexico, where consideration of entering Mexico was not part of a strategy to use Mexico as an entry point to Central America. Wal-Mart is not yet in the Global stage because this stage operates a strategy which holds the entire world and a market. Coca Cola is global but Wal-Mart will never be global because Wal-Mart needs economies of scale before a new international market is considered. Wal-Mart's business model is based on locating their outlets in high population areas. Island nations such as those in the Caribbean, do not qualify...

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International Entry Cycle of Wal-Mart

Wal-Mart is no longer in the international stage in which the countries were entered sequentially, such as Wal-Mart's entry into Mexico, where consideration of entering Mexico was not part of a strategy to use Mexico as an entry point to Central America. Wal-Mart is not yet in the Global stage because this stage operates a strategy which holds the entire world and a market. Coca Cola is global but Wal-Mart will never be global because Wal-Mart needs economies of scale before a new international market is considered. Wal-Mart's business model is based on locating their outlets in high population areas. Island nations such as those in the Caribbean, do not qualify, yet Coca Cola is in every country in the Caribbean region. Wal-Mart is in the multi-national stage of globalization because it capitalizes on the efficiencies of standardization across regions such as South America where Wal-Mart holds 51% shares in Central American Retail Holding Company (CARHCO), which has over 360 ...

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