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Entry Strategies for International Operations

Research a company with international operations and find out the kinds of entry strategies the firm has used. Present your findings to the class. Describe the nature of the company's international operations, its entry strategies, the kinds of implementation problems the firm has run into, and how those problems have been dealt with.

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Wal-Mart International Operations
Wal-Mart has operations in Mexico, Puerto Rico, Canada, Argentina, Brazil, China, UK, Japan, Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. Wal-Mart serves over 49 million international customers weekly in 13 markets outside the continental United States (Wal-Mart, 2008). Their entry strategy focused on analyzing the market and then decided on its offer in terms of products and services which is usually the complete opposite of the typical approach in a genuine start-up business (Arnold, 2003). The nature of their operations is much the same as it is in the United States; to save consumers money by being a one-stop shop with the lowest prices in town. Their hope is to expand their international operations to one day become twice as large as the United States. Since the U.S. economy is slowing down, Wal-Mart has no other choice but to look internationally in order to maintain their stock value. Their strategy is based on buying existing markets and once that is done, Wal-Mart has eliminated their large competitor in that country ...

Solution Summary

This solution discusses what entry strategies an international operations may use as well as describes the nature of the operations and its implementation issues. the organization Wal-Mart is used in this solution and is approximately 550 words.

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