Analyse the issues of where, when, and how to be considered by an organisation planning an international entry strategy. How can the potential benefits be made to exceed the risks? Any examples from real companies?
Shenkar, O. & Luo, Y. (2007) International business. 2nd ed. Thousand Oaks, CA: Sage Publications.
The issue of where in international entry strategy is concerned with identifying the best market for international entry after evaluating the economic and industry conditions, political, social and cultural risks, government laws and regulations, exchange rate, taxation and accounting related risks in a particular country. In other words, the decision to enter a new foreign market should be finalized after evaluating the growth prospects and country specific risks in an extensive manner.
Similarly, the the issue related to when is concerned with identifying the right timing to enter the new market. The firms evaluate the economic and industry conditions, ...
Analyse the issues of where, when, and how to be considered by an organisation planning an international entry strategy