Concept testing
Not what you're looking for?
A food company wants to develop a new salad-dressing powder. The consumer mixes the powder with water, shakes the bottle, and you get fresh dressing. The company is trying to compete against another company that has a powdered dressing that is mixed with oil and vinegar. The company plans to conduct blindfold taste tests, asking consumers to compare the new product with a variety of alternative dressings currently marketed. But the new-product development team fears that the results from this test may not be fully reliable, and it wants to test its concept in at least three other ways. It also wants to test alternative formulations of the dressing, including one that is sweeter and one that is spicier.
Suggest some additional concept-test formats to the development team.
Purchase this Solution
Solution Summary
Discusses concept testing alternatives for new salad dressing powder.
Solution Preview
One of the concept taste formats could be at home tests. Respondents can be recruited online and free samples can be mailed to them. The advantage of at home testing is that it allows for better geographic dispersion. Further, ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
Recent Feedback
- "Thanks"
- "Thanks"
- "Very good! "
- "thanks"
- "Thank you!"
Purchase this Solution
Free BrainMass Quizzes
Income Streams
In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.
Learning Lean
This quiz will help you understand the basic concepts of Lean.
Paradigms and Frameworks of Management Research
This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.
Six Sigma for Process Improvement
A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.