Analysis of a print advertisement
You have to write about the following for
1. what is the message theme for Pepsi print advertisement?
2. what is the leverage point (attribute-benefit-personal value) for Pepsi print advertisement?
3. what is the appeal for Pepsi print advertisement?
4. executional framework for Pepsi print advertisement?
5. what is the tag line for Pepsi print advertisement?
6 what is message strategy (cognitive, affective, conative and their sub-categories) for Pepsi print advertisement?
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According to an advertising blog, the theme of the Pepsi print advertisement is that Pepsi is a less scary, less monstrous choice of beverage than Coke. The blog said "Playing on the fact that at Halloween you should wear a terrifying dress, they brilliantly conveyed the message that Coca-Cola represents the scarier beverage ...
This is an analysis of a Pepsi print advertisement in terms of its components and its effectiveness.
Effective Communication Case Study Analysis: There's A Syringe in my Pepsi Can!
Effective Communication Case Study Analysis
There's a Syringe in My Pepsi Can!
Identify the different publics involved in the case study. Differentiate between the internal and external publics involved. What impact did the communications have on the intended public(s)? Could the message have been communicated more effectively? How?
Identify the different PR communication tools and techniques that were used to inform, influence, and motivate the public(s) in the case. Evaluate the benefits and risks of using these tools. What other tools would you have used?
If this crisis were to occur today, how would new technologies, such as the Internet, impacted this case? Due to the recent globalization of markets, would the outcome of this case be different if the events occurred today?View Full Posting Details