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Successful Marketing Using Print Advertising

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Provide a print advertisement that illustrates a company is reaching a specific market segment. Scan and post the ad (or provide a detailed description of the ad) and post 3 paragraphs on who the target market is and whether or not you believe this ad is successful in reaching the customer.

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This solution provides a print advertisement that illustrates a company is reaching a specific market segment. Includes description and example of advertisement, including information about target market.

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I picked this Gatorade print advertisement I found in the September 2013 issue of Men's Health. It is for Gatorade Prime Energy Chews, a product formulated for athletes to use before working out or during exercise. A picture of a young, fit, black athlete is pictured in motion. His face is clear, with his eyes focused ahead. He is clearly focused on his performance. His body is primarily a silhouette, with details that include the cleats of his shoes. The core of his body shows the Gatorade Prime Energy Chews, with rocket blasters jutting from the package. The tag line is "Top Off Before Take Off." On ...

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Sally Baldwin, Ed.D
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  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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