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Successful Marketing Using Print Advertising

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Provide a print advertisement that illustrates a company is reaching a specific market segment. Scan and post the ad (or provide a detailed description of the ad) and post 3 paragraphs on who the target market is and whether or not you believe this ad is successful in reaching the customer.

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I picked this Gatorade print advertisement I found in the September 2013 issue of Men's Health. It is for Gatorade Prime Energy Chews, a product formulated for athletes to use before working out or during exercise. A picture of a young, fit, black athlete is pictured in motion. His face is clear, with his eyes focused ahead. He is clearly focused on his performance. His body is primarily a silhouette, with details that include the cleats of his shoes. The core of his body shows the Gatorade Prime Energy Chews, with rocket blasters jutting from the package. The tag line is "Top Off Before Take Off." On ...

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This solution provides a print advertisement that illustrates a company is reaching a specific market segment. Includes description and example of advertisement, including information about target market.

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Your company is considering the use of television to advertise its product. The CEO has asked you and the other members of the marketing department to evaluate this option. In particular you are to debate the following issue: Has TV advertising lost power?

Long deemed the most successful advertising medium, television advertising has received increased criticism as being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that it is difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV disagree, contending that the multisensory impact of TV is unsurpassed and that no other media option offers the same potential impact.

Compare TV advertising with one other promotional channel.

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