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Social Responsibility: Behaviour and Attack Strategy

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What are the three prongs of the social responsibility attack strategy embraced by some firms today?

How would you describe proper socially responsible behavior?

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Social Responsibility Attack Strategy:

In this competitive era, most of organizations are aware about their roles in welfare of society because they are using a three pronged attack strategy that includes legal, ethical and social responsibility behavior. In order to remain credible in the public's eye, it is imperative that companies should keep good moral ground through engaging in legal, social and ethically sound behaviors (Pop, Dina & Martin, 2011).

Legal responsibility: All companies are supposed to follow legal responsibilities and the law, which impact organizations planning process and future growth. In order to operate soundly, a company must familiarize itself with external factors, mainly legal and political, which govern the industry in the right direction. Businesses should follow security legislations that require the disclosure of certain prescribed information concerning the business and affairs of companies. Management should be fair in their documentation that includes periodic financial statements, insider trading reports, annual information forms (AIF), press releases, etc. to be responsible in legal terms. All of these can prevent government intervention in the organization. So, companies should follow all the rules and regulations that are related to the business operations (Tully, 2007).

Ethical responsibility: In order to fulfill obligations in all ethical areas, there are some ethical principles that should be followed by the corporate world. Ethical responsibility is being held accountable for action done by someone. Ethics are set of moral principles, values or discipline, which deals with what is good and what is bad. Ethics are also related with moral duty and obligation (Garay & Font, 2012).

For different businesses, it is also important that they should follow ethics because business is essentially a means ...

Solution Summary

Behavior and attack strategies for social responsibility is examined. The expert describes proper socially responsible behaviors is determined.

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Chick-fil-A, Ben & Jerry's ice cream, and Patagonia clothing company

What do Chick-fil-A, Ben & Jerry's ice cream, and Patagonia clothing company have in common? They are all organizations that take social responsibility in marketing seriously.

Many organizations in the United States embrace social responsibility. Though the term is sometimes loosely applied, organizations that are serious about their role in social responsibility use a three-pronged attack strategy based on proper legal, ethical, and social responsibility behavior. Marketers should practice a "social conscience" in dealings with shareholders and consumers. In their own industries, Chick-fil-A, Ben & Jerry's ice cream, and Patagonia clothiers exemplify corporate social responsibility in marketing.

Georgia-based Chick-fil-A restaurant chain has a wide range of policies that help integrate social responsibility into the very fabric of their organization. Chick-fil-A closes on Sundays to encourage worship, offers substantial scholarships to employees who will commit to finishing their education, and works to strengthen marriages by counseling employees and offering weekend stays at resorts to encourage communication between spouses. This company is often ranked at the top of its industry with respect to social responsibility integration and practice.

Ben & Jerry's ice cream and Patagonia clothiers are huge supporters of the "green movement." Environmental advocacy is part of their corporate credo and mission statement. Both companies not only encourage environmentalists and their causes but also practice environmentalism in the manufacture of their products. Both companies also use their Web sites to advance the environmental agenda. As more organizations place an accent on holistic marketing, environmental awareness and responsibility increases. Social responsibility is becoming the corporate mantra of the 2000's.

Case study developed by Dr. John R. Brooks, Jr., Houston Baptist University.

1.What are the three prongs of the social responsibility attack strategy embraced by some firms today?
2.How would you describe proper socially responsible behavior?

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