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    Product Management

    Project Management - New Ideas to Be Successful

    Do companies necessarily need to come up with something new, unique, innovative and superior in order to be successful? Does you agree with this statement? "you've got something new, why in the world would you ever want to be less than first to market with it? You'll lose your uniqueness that way. "

    Product dimension/design parameters

    I have been hired by Furniture Company as a marketing consultant. The company is based in the U.S. and manufactures a line of home furnishings, specially chairs, sofas, love seats, and reclining chairs. The company strategy is to focus on the U.S. market only. The company manufactures the furniture in three plants spread acro

    Switched from one of your favorite products?

    Have you ever switched from one of your favorite products because of a marketing program generated by a competitor? If yes, did you continue to use the new product or did you return to your original choice?

    Merchandising strategy

    Retail store operations include, among other things, developing a merchandising strategy, store layout and atmospherics, store sales force staffing, and customer service operations. Do you think that a company like Best Buy will maximize sales if it "customizes" stores, based on the demographics of the local area, to fit a parti

    Merchandising

    LO1 - 3) What is merchandise presentation and how does it impat sales? LO2- 9) Identify the four main types of store layouts, discussing their differents and impact on customers? LO3 - 11) Discuss the different uses of bulk or capacity fixtures and feature fixtures. LO4- 14) What are the goals of interior and exterior

    Product policy, crm, distribution channels

    Please provide guidance and reference so I can develop the last part of my strategic marketing plan. Information is based on the following statement. The conference has come to an end. Your complete Strategic Marketing Plan is now due. Add the following components to create your final plan: Product Policy Channels of Di

    Differences in pricing

    B.Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

    Pricing Strategy in online tutoring

    Please provide guidance and possible sources that will help me develop my pricing strategy for my marketing plan. This is based on the Internet Tutoring services. Based on the strategies of the other three marketing mix elements, explain what pricing objectives you would consider. identify the pricing objectives you ultima

    Cumulative depreciation

    If five years ago, a company purchased a machine for $30,000. The machine is being depreciated over a ten-year useful life, using straight-line depreciation. Cumulative depreciation is $15,000. The current net book value is $15,000 and the current market value is $18,000. The original purchase price of $30,000 be: a. a p

    Product Development Process: Marketplaces

    In an attempt to learn more about the product development process I have prepared the following hypothetical scenarios. Please provide a unique response based upon your experience/expertise in this field as it will provide a strong foundation upon which I will build my understanding of product development. Please either crea

    Product Development process

    In an attempt to learn more about the product development process I have prepared the following hypothetical scenarios. Please provide a unique response based upon your experience/expertise in this field as it will provide a strong foundation upon which I will build my understanding of product development. Please either crea

    Sales channel for Tiffany and Company

    Questions: Select a product and research it. Provide a presentation of the channels that are used to deliver it to the end-user. Consider the following: ? Which channels mentioned do you think are most efficient and why? ? Should the company consider discontinuing or adding channels to its strategy? Explain. Answer:

    How is the development of a service different than a physical good (product)?

    How is the development of a service different than a physical good (product)? What changes might be made to the process? Are there any additional steps that would be added to development phases? Consider additional processes that must be in place for a new service to be implemented effectively. Please be detailed in your insi

    Product and Branding

    Sonic, a hypothetical start-up company, is getting ready to introduce a new multifunction personal digital assistant (PDA), also known as a handheld computer. Sonic's new product in entering a marketplace crowded with offerings from palm, Handspring, and other PDA makers. Despite intense competition, Sonic can rely on numerous s

    Marketing

    Pricing a product higher may generate more sales because of the perceived higher quality. Do you agree or disagree? Explain...

    Is the right price a fair price?

    You are an executive for a large multinational corporation and are meeting with other managers (your classmates) to discuss the following topic: Is the right price a fair price? Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, ho

    Contribution Margin; Sunk, Average, Incremental and Fixed Costs; Joint Products

    36. A decision to discontinue a given product on the basis of contribution margin data should include consideration of the probable impact of the discontinuance on the sales of other products. a. True b. False 37. Which of the following types of cost is always relevant to a decision? a. Sunk costs. b. Average costs. c. I

    Adopter

    People differ in their readiness to adopt or try new products. Take each of the five adopter groups and give a synonym or brief description of each primary characteristic that sets each particular group apart from the others.