Explore BrainMass

Sales channel for Tiffany and Company

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!


Select a product and research it. Provide a presentation of the channels that are used to deliver it to the end-user. Consider the following:
? Which channels mentioned do you think are most efficient and why?
? Should the company consider discontinuing or adding channels to its strategy? Explain.


The product I choose was Tiffany & Co. which was established On September 18, 1837 by Charles Lewis Tiffany and John B. Young which was called Tiffany & Young. There first day's sales total $ 4.98. The name, Tiffany & Co. was established in 1837 which is when the little blue box was introduced which was chosen to symbolize the company's renowned reputation for quality and craftsmanship. The color was adopted for use on Tiffany & Co. promotional materials.

Over time, this lustrous color became so closely identified with Tiffany & Co. that it is today universally recognizable as the trademark Tiffany Blue. You can recognize Tiffany products for afar. Tiffany uses several channels to market its products. First they have their own Sales book which is sent out to customer who has purchased for them before. 2nd they have ads on the internet. 3rd they market through TV ads. Out of the ads mention I feel TV ads would be the most efficient because you have a wider range of audience that may be willing to give Tiffany's products a try.

Tiffany should not consider adding channels to their strategy because they are a very successfully company. Why fix it when it's not broker. They have very loyal customers who will be with them for time to come. Tiffany is a company they strive for excellent customer services. Their product isn't cheep therefore, they feel they can charge a higher price and give great quality. Tiffany has been around for a long time. Their name alone sells their products.

© BrainMass Inc. brainmass.com October 24, 2018, 7:11 pm ad1c9bdddf

Solution Preview

In my opninion the sales book sent to select group of customers is the most efficient channel because Tiffany products is associated with high society and class. Customers feel proud and feel associated with the company when sent a sales book to a privileged class. Television ...

Solution Summary

In my opninion the sales book sent to select group of customers is the most efficient channel because Tiffany products is associated with high society and class.

See Also This Related BrainMass Solution

Tiffany & Co: Size, capitalization, strategy, competitors, stakeholders, risks, ethics

See attached file.

Company is Tiffany & Co

Use the questions below as the outline of your paper:

1. What COMPANY, INDUSTRY, AND VALUE CHAIN are you studying?

2. What is your company's size, market capitalization, competitive strategy, principal competitors, and primary and secondary stakeholders? What ethical/social responsibility ratings has the company received? From whom? When? Why?

3. What ETHICAL RISKS are particularly common in your company's value chain? Industry?

4. Define a single ethical risk that is strategically dangerous to your company, and why it so dangerous.

5. Describe in detail a specific example of your company's experience with this ethical risk within the last five years. What was done, by whom, to whom? What were the consequences to stakeholders? To your company?

6. What tools for managing organizational culture was your company using at the time to MANAGE this ethical risk? What lessons - if any - did the company learn from its experience? What changes did your company make in its management of this risk?

7. Does your company report how it manages this ethical risk? How? Where? If it does, what does it say? If it does not, why do you think it does not?

Minimum 5 bibliographical references (Company website counts as ONE reference, regardless of number of times used as a source.)

View Full Posting Details