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Marketing plan

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Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan

Write a 1,400-1,750-word paper to include the following:
Name of product-market
Analysis of other aspects of external market environment
Company analysis
Marketing information requirements
Refer to the Summary Outline, Adapted from Exhibit 21-9 pp. 598 - 599 from Basic Marketing Text, PHASE I

Name of product market
Analysis of other aspects of external market environment
company analysis
Marketing information requirements

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I have picked Tiffany & Co. for the purpose of this guide. Currently Tiffany is facing problems since its introduction of the silver line products which caused a major brand confusion among its customers. The attached file will introduce the brand, give a SWOT analysis, the current Marketing Mix (5P's) that exist for Tiffany. I have added the issues and recommendation part in this paper too which is launching a new brand in the market with ...