Purchase Solution

Marketing plan

Not what you're looking for?

Ask Custom Question

Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan

Write a 1,400-1,750-word paper to include the following:
Name of product-market
Analysis of other aspects of external market environment
Company analysis
Marketing information requirements
Refer to the Summary Outline, Adapted from Exhibit 21-9 pp. 598 - 599 from Basic Marketing Text, PHASE I

Name of product market
Analysis of other aspects of external market environment
company analysis
Marketing information requirements

Attachments
Purchase this Solution
Solution Preview

I have picked Tiffany & Co. for the purpose of this guide. Currently Tiffany is facing problems since its introduction of the silver line products which caused a major brand confusion among its customers. The attached file will introduce the brand, give a SWOT analysis, the current Marketing Mix (5P's) that exist for Tiffany. I have added the issues and recommendation part in this paper too which is launching a new brand in the market with ...

Purchase this Solution
Free BrainMass Quizzes
Motivation

This tests some key elements of major motivation theories.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Operations Management

This quiz tests a student's knowledge about Operations Management

View More Free Quizzes
Related BrainMass Solutions

  • This post addresses marketing plans and business plans.

    484666 Instead of a marketing plan, a business man follows his business plan, which has elements of a marketing plan. Instead of a marketing plan, a business man follows his business plan, which has elements of a marketing plan.

  • Marketing Objective and Plan for Integrated Diabetic Device to Market in Malaysia

    • Summary • Monitor your results • Appendices Sources: Marketing plan 1: http://www.businessmarketingplan.net/marketing-plan-basics/marketing-plan-outline.html (3 mp) Marketing plan 2: http://www.thewritemarket.com/marketing/index.php

  • Explain an effective marketing plan

    If you were a marketing manager responsible for the development of a marketing plan, what length of time would the plan cover? Why? Effective Marketing Plan An effective marketing plan serves as a trusty road map.

  • Why Marketing Plan is Strategic Manipulation of Marketing Mix

    The marketing plan is the backbone of the entire marketing mix. The marketing plan sets out what your business expects to succeed in.

  • Eeffective marketing planning

    The marketing plan helps the marketing manager monitor the implementation. The marketing plan gives the schedule for implementation of marketing tasks.

  • Marketing plan to promote a product

    109266 How can quantifiable elements be used in a marketing plan? How can quantifiable elements be used in a marketing plan? A marketing plan is created in order to know where and how to spend resources to promote a product.

  • failed marketing plan

    104873 failed marketing plan implications What are the implications of a failed marketing plan? Should a marketing plan ever fail?

  • What is the overall purpose of a marketing plan?

    66757 What is the overall purpose of a marketing plan? 1. What is the overall purpose of a marketing plan? 2. How do a marketing plan and strategic marketing plan fit together? 3.

  • Key Components to Effective Marketing Plan

    451710 What are the key components of an effective marketing plan? Why is a marketing plan an important element of the marketing process? What are the key components of an effective marketing plan?

  • Characteristics of a Good Marketing Plan

    447565 Marketing Plan Identify characteristics of a good marketing plan. Assess the strengths and limitations of implanting a marketing plan. Determine when a marketing plan should be revised.

View More Related Solutions