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    Elements of the marketing mix

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    Using information from at least three different sources, describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the development of the organization's marketing strategy and tactics. Be sure to specifically identify your selected organization and the industry in which it exists

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    Using information from at least three different sources, describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the development of the organization's marketing strategy and tactics. Be sure to specifically identify your selected organization and the industry in which it exists

    Please cite the three sources, thanks

    PAPER ON MARKETING MIX

    BY

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    STUDENT'S NAME

    ABSTRACT
    I have described what is marketing Mix and its elements. An organization is selected and its marketing mix has been described and its relation with organization's marketing strategy
    DEFINITION OF MARKETING
    By know this .com
    Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.

    Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals." American Marketing Association.

    My personal definition
    Marketing is a set of activities, which will satisfy the objectives of both the organizations its stakeholders including customer.

    MARKETING MIX
    The marketing mix approach to marketing is one model of creating and implementing marketing strategies. It stresses the "mixing" of various decision factors in such a way that both organizational and consumer objectives are attained. The most common variables used in constructing a marketing mix are price, promotion, product and distribution (also called placement).
    Product: Defines the characteristics of your product or service that meets the needs of your customers.
    Price: Decide on a pricing strategy - do not let it just ...

    Solution Summary

    This explains the Elements of the marketing mix with various examples

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