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When conducting marketing experiments, the independent varia

When conducting marketing experiments, the independent variable often involves marketing mix elements such as product features or coupons, while dependent variables often include

A. elements of environmental forces that cannot be controlled.
B. changes in channels of distribution or pricing rather than product features or price
C. elements of the marketing mix that cannot be manipulated
D. the primary experimental hypothesis
E. changes in purchases such as dollar sales of individuals or organizations

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When conducting marketing experiments, the independent variable often involves marketing mix elements such as product features or coupons, while dependent variables often include

A. elements of environmental ...

Solution Summary

When conducting marketing experiments, the independent variable often involves marketing mix elements such as product features or coupons, while dependent variables often include

A. elements of environmental forces that cannot be controlled.
B. changes in channels of distribution or pricing rather than product features or price
C. elements of the marketing mix that cannot be manipulated
D. the primary experimental hypothesis
E. changes in purchases such as dollar sales of individuals or organizations

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