Explore BrainMass
Share

Importance of validity and reliability in business research

Can someone explain why you would need to consider reliability and validity when conducting business research?

© BrainMass Inc. brainmass.com July 22, 2018, 3:10 am ad1c9bdddf

Solution Preview

Organizations must ensure that validity exists in their research because validity is necessary to ascertain whether the research i measures what it claims to be measuring and businesses must understand how data ...

Solution Summary

This solution discusses the importance of validity and reliability in business research.

$2.19