Organizations must ensure that validity exists in their research because validity is necessary to ascertain whether the research i measures what it claims to be measuring and businesses must understand how data ...
This solution discusses the importance of validity and reliability in business research.
Importance of Business Research
How would you define business research? What is the purpose of business research? How has the Internet changed the quality and quantity of research?
Should an organization do research for all problems confronting the business? Why or why not? When is it appropriate to use exploratory research? Can decision-making be accomplished by using only descriptive research? Why or why not?
What is the reliability of a measurement? What is the validity of a measurement? Can a measurement be valid if it is not reliable? Explain.
What are the four data scales? Give an example of each
What is an "operational definition"?
What role do data scales play in developing an operational definition?View Full Posting Details