Explore BrainMass

Importance of validity and reliability in business research

This content was STOLEN from BrainMass.com - View the original, and get the solution, here!

Can someone explain why you would need to consider reliability and validity when conducting business research?

© BrainMass Inc. brainmass.com September 24, 2018, 9:10 pm ad1c9bdddf - https://brainmass.com/business/business-management/importance-of-validity-and-reliability-in-business-research-592795

Solution Preview

Organizations must ensure that validity exists in their research because validity is necessary to ascertain whether the research i measures what it claims to be measuring and businesses must understand how data ...

Solution Summary

This solution discusses the importance of validity and reliability in business research.