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One of the first things that I would do in order to assess the validity and reliability of marketing research findings is to ascertain who or what organization developed the marketing research findings in question. The next thing that I would do would be to research some of their previous marketing research findings in order to ...
Internet and Marketing Research
What is marketing research?
How has the Internet affected marketing research? (As a part of your answer, address time, cost, approaches, and validity).
Why is marketing research important to developing marketing strategy?
What are the different types of buyers and consumers?
How does the type of buyer or consumer affect marketing strategy?
As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision.
How can an organization ensure that their market strategy is appropriate for their target market?