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Business Research Methods: Example Problem

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Why would a noted business researcher say, "It is essential that we always keep in mind the model of the controlled experiment, even if in practice we have to deviate from an ideal model"?

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This solution discusses business research methods.

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Research is conducted in order to provide information for decision making. Research findings will serve as inputs for managers in decisions that may include market expansion, product development, merger, acquisition, and other capital investments. In marketing, research may be conducted on (among others) how new products would affect marketing performance and profitability.

To ensure that one variable is really affecting another variable (e.g. product development and consumer acceptance), the concept of experimental model should be applied. The experimental model sees to it that variables other than the treatment are controlled. In the case of the study on the effect of a ...

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Elisa Valdez, PhD
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  • Bachelor of Science in Business Administration, University of the Philippines
  • Master in Business Administration, Saint Mary's University
  • Doctor of Philosophy in Education, University of the Philippines
  • Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
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