Based on the Case, "Ramada Demonstrates its Personal Best", in Chapter 4, write a response in which you define business research, and demonstrate why this case represents an example of business research (i.e., which characteristics of good research are included in the case). Identify the business research question that was asked, or should have been asked. Outline the business research process utilized in the case.© BrainMass Inc. brainmass.com October 16, 2018, 11:22 pm ad1c9bdddf
Running Head: BUSINESS RESEARCH PROCESS - CASE STUDY
Business Research Process - Case Study
Business Research Process
A process of business research can be defined as a systematic procedure to collect information and data to guide the management to make decisions. In a broad sense, it is a process to indentify the problem, acquiring information, selecting sample, arranging data and finding various alternative solutions (Coldwell, Herbst, Coldwell & Herbst, 2004).
Ramada is a franchisee system related to hospitality industry. According to this case study, mid tier hotel and Ramada all has reached at the stage of stagnant in delivering customer services. According to Tim Pigsley, director of operation management in Ramada Franchisee System, industry is facing this problem before time. It is essential for Ramada Franchisee System to identify the various alternative solutions to resolve the problem. Due to this, RFS takes help of some leading companies in customer services, such as Disney, Southwest Airlines, and Carlson Hospitality, etc. (From Case Study).
Analysis of Case Study
The management of RFS knows that the main issue behind this problem is related to selection process of appropriate employees and their motivation to work with zeal and enthusiasm (Cooper & Schindler, 2003). In this concern, the management of RFS wants to add the face to face hiring process of employees. In order to analyze this problem, it is essential for the management to use the research question hierarchy, so that the management can evaluate their dilemma and management questions. This dilemma is helpful to identify the problem of the research study. Identification of ...
The solution provides a response to define the business research and demonstrate why the case "Ramada Demonstrates its Personal Best: is an example of business research.
Ramada Demonstrats Its Personal Best
Ramada Demonstrates Its Personal Best
1. Build the management-research question hierarchy for Ramada.
2. Apply the research process model to the Ramada research initiative.
a. Explain the role and process of exploration in Ramada's research.
b. What role did secondary data play in the exploration phase of the research?
c. What steps and phases in the process model can you match to the Ramada research?
d. What research process decisions were made? (Remember to include research by outside suppliers.)
e. What sampling methodology was used? Why was this appropriate for this study?
f. Describe the research design and discuss its strengths and weaknesses.
g. What role did property owners/managers play in the research design?
h. Why did Ramada choose to conduct the research in a nontraditional, party like atmosphere? What are some advantages and disadvantages of such an approach?
3. How are the research findings reflected in the ultimate management decisions?