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Reflectiveness of accoungting ratios

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Provide an example from the text or the Internet that demonstrates a situation in which a company's net profits appeared good in the statements, but the gross or operating profits presented a different picture.

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Consider this example.

In its final quarter of 2003, personal computer-maker Dell had an annual net income of $749 million on sales of about $11.5 billion. Its major competitor, HP, earned about $990 million for the year on sales of about ...

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