In a meeting with other members of the marketing department (your classmates), the following comment is made. Briefly compose a reasoned response to this statement:
If a focus group's findings confirm prior expectations, the client or organization can forego any quantitative research.
Do you agree with this statement? Why or why not?
Solution Preview
I am a market researcher by trade, and I conduct focus groups all of the time.
I do not agree with this statement.
A focus group primarily consists of 8-10 individuals at most - and this is a very small sample size. This is no way a representation of the population.
Firstly, perhaps the manner in which these individuals were recruited create some bias - maybe the company recruited certain individuals with particular characteristics (age, income, demographics...) to participate ...
Solution Summary
This posting looks at the statement: If a focus group's findings confirm prior expectations, the client or organization can forego any quantitative research. The will argue the validity of this statement.
Validity for Focus Groups. ... type of research, choosing the participants from a specific group or wide ... Also with focus groups, one has to have a specific set of ...
... could not be dominated by the huge response of other group members. Therefore, the different focus groups could increase the validity and reliability ...
... The process for assessment of validity of the focus group will be construct validity. ... and evaluate if the results from the focus groups corresponds to ...
... QoL.4 To achieve this, a valid unprejudiced way ... they 3. The texts from all 3 focus groups formed 1 ... To better considered the focus group discussions as important ...
... a scientific, controlled, random, statistically valid survey ... in those responses and group those responses ... Information from focus groups can also be analyzed by ...
... What are focus groups? ... The focus group panel is usually made up of 6-10 respondents ... Hence, validity by definition in this case is whether a measure accomplishes ...
... of measure - being text-based, validity efforts will ... program, while reliability efforts will focus on finding... is a problem in some group counselling activities ...
... of bias or error that could occur when sampling (validity and reliability ... 3) focus groups. ... The person leading the focus group needs to be trained and sensitive ...
... A focus group is defined as a group of people informally interviewed ... The chosen corporate group would be kept anonymous to maintain validity of responses. ...
