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    Research testing, reliability and validity

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    1.Should an organization create research testing for all problems confronting the business? Why or why not? When is it appropriate to use exploratory research? Can decision-making be accomplished by using only descriptive research? Why or why not?

    2.What is the reliability of a measurement? What is the validity of a measurement? Can a measurement be valid if it is not reliable? Explain.

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    Solution Preview

    Hello. I provide the following to assist you.

    1. Should an organization create research testing for all problems confronting the business?

    I do not think that an organization should create research testing for all problems confronting the business as it could prove to be very costly for the organization. Instead, the company might consider use of surveys or customer feedback questions to see if they can solve problems confronting the business in that forum.

    When is it appropriate to use exploratory research?

    It is appropriate to use exploratory research if there is a problem facing the organization and there are no studies or informational tools that the organization can use to address the issue. Furthermore, exploratory research is appropriate to gain insight into problems of the organization and to eliminate practical ideas ...

    Solution Summary

    This solution provides insight on research testing for organizations, including a discussion of reliability and validity of measurements. It is about 500 words with references.

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