Wal-Mart Channels of Distribution: product and place for marketing strategy
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How does Wal-mart use channels of distribution to support its products or services? Explain the importance of product and place in the development of marketing strategy and tactics in general.
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Wal-Mart is the largest, most powerful distribution channel in U.S and the world. Before Wal-Mart came along the power of distribution was held with the manufacturers. But the company transferred the power from the manufacturer to the distributor creating sophisticated information technology systems. Wal-Mart could be able to develop a more efficient distribution system based on ...
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