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Product Development process

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In an attempt to learn more about the product development process I have prepared the following hypothetical scenarios. Please provide a unique response based upon your experience/expertise in this field as it will provide a strong foundation upon which I will build my understanding of product development.

Please either create a new product/service in an existing industry OR
Identify a new marketplace for an existing product/service.

Having done this, please justify why you made that particular scenario choice. Identify two potential challenges and/or opportunities that may arise while developing this product/service.

Thank you

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Solution Summary

Introducing Video phones( Land line phones with ability to see each other) in the telecommunication industry.

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New product in an existing industry:

Introducing Video phones( Land line phones with ability to see each other) in the telecommunication industry.

The development of this product on a commercial scale can be a revolution in the telecommunication industry. Till date, we have been only hearing voice of the caller on the other side. If this product will be introduced in the market, people will be ...

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