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Strategy Innovation and Creativity Training Program

Design a creativity training program. Describe the elements you would include in the program and explain the rationale of each one.

Why is it important that a company have a well-defined process for strategically managing its new product development process?

Solution Preview

1. The creativity training program will have three modules:
- The science of creative thinking;
- Generating, assessing and selecting creative ideas:
- Leadership and relationships for creativity:
The science of creative thinking is included because it focuses on how the brain gets ideas. In this module the barriers to innovation will be discussed. The focus will be stimulating creativity. This module is important because it will have thinking tasks that will get the participants thinking.

The idea generating and selecting ...

Solution Summary

The answer to this problem explains the importance of the new product development process. The references related to the answer are also included.