Product Development
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Which is more important in the development of new products - marketing, sales, production, procurement, R&D, or finance? Why? What happens when/if these disciplines are not aligned when a new product is being developed and launched?
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Which is more important in the development of new products - marketing, sales, production, procurement, R&D, or finance? Why?
What happens when/if these disciplines are not aligned when a new product is being developed and launched?
New product development (NPD) is the term used to describe the complete process of bringing a new product or service to market. There are two parallel paths involved in the NPD process: one involves the idea generation, product design, and detail engineering; the other involves market research and marketing analysis. Companies typically see new product development as the first stage in generating and commercializing new products within the ...
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