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Product Management

Make or Buy, Sunshine State Fruit Company, Choice of Products, Ibunez Tool Company, Joint Products: Sell or Process Further, Mussina Chemical Company, Dropping a Product Line Hambley's Toy Store is on Regent Street in London

6-A1, 6-A2, 6-A3, and 6-B3 6-A1 Make or Buy Sunshine State Fruit Company sells premium-quality oranges and other citrus fruits by mail order. Protecting the fruit during shipping is important so the company has designed and produces shipping boxes. The annual cost to make 80,000 boxes is Materials 120,000 Labor

Please discuss the following question for the manager marketing meeting.

Your company markets a 15-inch LCD monitor that allows the computer user to enjoy high-resolution video entertainment. The product was introduced 5 years ago. After several years of growth, sales have slowed and it was recently necessary to mark down the retail price to under $500 in order to remain competitive. Profits are appr

Price and Place

Can you help me get started with this assignment? 1. What channel strategy (direct or indirect) would you use to achieve the ideal market exposure if you were developing the place plan for your product/service and target market. What is the ideal market exposure for this product/service? What is your rationale for these recom

Marketing Research for Target Corp. for reusable shopping bags

The product is reusable bags for the Target Corporation. The bags will be sold for 99 cents and when the bags are no longer usable then they can be exchanged for educational reward points. Marketing research a.Consumer analysis 1)Demographics 2)Psychographics 3)Behaviors (e.g. purchase behaviors) 4)Geographical consid

Promotional Strategy for a Toyota Corolla; design public relations strategy

For this project, define a comprehensive promotional strategy for your product or service that includes the following components: Create a sales promotion strategy for your product - Toyota Corolla. Design a public relations strategy that you will follow before, during, and after the launch. Outline the advertisement t

Pricing Strategies for New Products

There are two basic pricing strategies that an organization can utilize for introducing new products. The first strategy is Market Skimming, which involves a product being released at a high price with the cost to consumers becoming progressively less expensive the longer a product is available in a market place. The second stra

13-21 Shelby Co: compute contribution margin

Shelby Company produces three products: product X, product Y, and product Z. Data concerning the three products follow (per unit): Product X Product Y Product Z Selling price $ 85 $ 65 $ 75 Less variable expenses:

Trade-Oriented Sales Promotion

What is meant by trade-oriented sales promotion? Discuss the various types of trade promotions and reasons marketers use them?

Describe how to position products and services compared to the competition.

Describe how to position products and services compared to the competition. Discuss the implications of the societal marketing concept. 1-Given the trend in obesity among American consumers, which industries stand to benefit the most? Why? 2-How would you use the information on whom Americans trust for marketing purposes?

Create and Market Salsa

Determine : 1) the name of the product, 2) the target market demographics, 3) the Unique Selling Properties, 4) any special / unique packaging, 5) whether you're rolling it out locally, regionally or nationally and where. 6) Will you have a spokesperson?.Who will you choose? Determine a promotional budget and if you hav

Expanding Internationally: environmental factors for coffee sales in China

You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest impact on the c

Target market customers for the certain products or services?

What are characteristics (e.g., age, income, education) of the target market customers for the following products or services? (A) National geographic magazine, (B) Wired magazine (C) New York Giants Football Team, (D) The US Open Tennis Tournament? What variable might be used to segment these customer markets? (A) lawnmower

Importance of pricing strategies

What are three lessons learned relative to the importance and effectiveness of various pricing strategies? What are the three lessons learned relative to the importance and effectiveness of distribution channel options? (At least 200 words).

Classifying home office products

Look around your home or office and select three products that you currently use. Briefly describe each product. How would you classify each product?

The Innovator's Dilemma

A while back, I read "The Innovator's Dilemma" by Clayton M. Christensen. This book is very interesting in that it describes how an established company can be "beat" by an upstart when there is a technology shift (or disruptive technology) in a market. The thesis is that an existing company will be so focused on keeping

The five factors that differentiate a product from a service

Pick one below and only one that you think is the most important when considering differentiation in healthcare marketing. Please give rationale for your choice. Intangibility - Services differ from products in that a service is not concrete. A service cannot be felt, touched, or heard before the service is experienced. Inc

Channel management & distribution channels

We are doing the project on Peet's Coffee & Tea...http://www.peets.com The product we selected to promote is the idea of a coffee cart on wheels. I need help with the following: Analyze the impact of channel management decisions on the marketing or your selected product or service. Select appropriate distribution cha

PR Campaign and Product Management

Riordan Manufacturing is a global plastics manufacturer employing 550 people with projected annual earnings of $46 million. The company is wholly owned by Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion. Its products include plastic beverage containers produced at its plant in Albany, Geor

What is a distribution channel?

What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

Market Potential for a New Product

Describe two criteria used to asses a market's potential for a new product. Based on these criteria, what are the steps the manager of a global company will need to take in order to decide whether a foreign market is a viable market in which to introduce a new product?

Special Events Proposal

Select an appropriate special event to support a sales promotion for a local upscale specialty food store. In your proposal be sure to address the following: Select a product and a type of sales promotion (e.g. coupons, premiums, contests) for your selected product. Select an appropriate special event to maximize the effect

Gauging Success of Products

What metrics do you think are required to track implementation and product performance for a new product? Why? How does one gauge the success of the product once it has entered the market? How do you obtain an accurate read on how the customer views the product?

Publicity for Product Promotion

A new product (you pick the product) will launch shortly; now its time for you to create a powerful publicity event to support the product's launch. Publicity can take many forms, so let's see what you've got in your bag of tricks (not a big-scale plan, a few tactical activities). Please share with the class your ideas for an ef

Determining the "right" price to charge for a product or service

Please help me to answer one of these following question at least one paragraph express your opinion. what is the "right" price to charge for a product or service. Pick one of these two philosophies and defend it in your response. In this case, speak from the perspective of a business person and marketer -- not a consumer.

Consumer vs. product

Which is more important, the consumer or the product? Explain in detail. Do consumers drive the development of products, or do products drive consumer behavior? Explain in detail.