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Product Management

Consumer vs. product

Which is more important, the consumer or the product? Explain in detail. Do consumers drive the development of products, or do products drive consumer behavior? Explain in detail.

Simulation: Channel Distribution and Pricing

Run the "Channel Development and Pricing" simulation, keeping the following questions in mind: a. What results did you obtain? b. What key marketing concepts and principles did you employ to achieve those results? c. How will you apply the lessons you have learned in your Marketing Audit? Be sure to keep track of your results


Why do two companies selling the same product charge different prices? Can you give me an example.

Drafting a Book Proposal

We are in the process of writing a book proposal on the topic of Russian Adoption and the reunion of family members. We need a little help gathering some statistics of similar type books. D. Market Potential Research the demographics and statistics of potential readers. For example: "The number of families who have ado

Product Policy

What is Product Policy? How would I go about building a product policy for a new product? What is Customer Relationship Management?

New Product Introduction - Why Success? Why Failure?

Describe a product that entered the market over the past two to three years and succeeded. What marketing factors led to its success? Describe a product or service that you saw (or experienced) fail over the past five years. What marketing factors influenced the failure? How specifically did the positioning of each product contr

Psychological pricing, segmentation and examples of pricing

All of these could be examples of product extension strategies, except: 1. Developing a new market for the product 2. Stretching the quantity available over a wider geographical region 3. Selling overseas 4. Finding new uses for the product. Market segmentation is done by firms for all of the following reasons, except:

Pricing Strategy Needed

Objective of activity Importance of price and promotion in the development of marketing strategy and tactics. Description of activity Identify the pricing strategy of a new power drink Vita-Colada ( Describe the effectiveness of the pricing strategy you would adopt in prom

Marketing a New Product (Steps/Objectives)

In five to six paragraphs: Provide a quick overview of the product or service you created. State the features of your product. Show how it's innovative and different. Provide a Mission Statement. State your short-term objectives (one year). Objectives need to be quantifiable. Use the SMART acronym?simple, measurabl

Marketing a New Product: American Intercontinental Brainstorming Conference

You have been invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives. You will use this forum to discuss a NEW product you wish to launch and the marketing plan you will develop over the next five weeks. Since nondisclosure and confidentiality agreement

Barbie dolls

Barbie does not seem to be as popular as she once was.... What kind of competition is she facing? Does she have problems with her brand image? If so, how can that be fixed?

Product Development

Identify a new marketplace for an existing product/service I work for the National Association of Broadcaters ( in the TV membership department. The TV membership consists mostly of commercial broadcasters but of the public broadcasting stations total only 36% are members. I want to tailor a membership structu

Applying Ethical Theory to Production and Marketing

Use two ethical theories to discuss how problems in ethics, production, and marketing should be addressed on a systemic level to ensure appropriate corporate oversight--by consumers, manufacturers, the government, and the free market.

Thinking Globally, Acting Locally

How can a company's product line reflect the maxim "think globally, act locally"? What factors make product testing more complicated in the international marketplace?

Industry Analysis for a New Product

DIRECTIONS: You may select a new product idea for a new small business; a new product idea for an existing operation; or an existing product that you would like to market to a new segment or in a new way. Select carefully, as you will use your chosen firm or idea to complete all assignments. As you consider your selection,

Marketing Rollerblades

1. What trends in the environmental forces (social, economic, technological, competitive, and regulatory) identified in Figure 1-3 on page three of the attachment (a) work for and (b) work against Rollerblade's potential growth in the twenty-first century? 2. Compare the marketing goals for Rollerblade (a) in 1986 when Ro


How have the following companies differentiated their product/service offering? Pick two and provide your answer. â?¢ Southwest Airlines vs. JetBlue â?¢ Budweiser vs. Coors â?¢ Lowes vs. Home Depot â?¢ Subway vs. Quesnos â?¢ Dell PC's vs HP PC's

Yum Brands Adapts to Marketing in China

Market Adaptation Using the Electronic Reserved Readings, the Internet, or other resources locate an article that discusses how a company has adapted its marketing strategy to meet the challenges of marketing internationally. a. Describe the company's adaptation b. Evaluate the adaptation's success c. Identify areas in

Resources and budgeting

Please answer the following. Limit answers to no more than 75 words. What does optimizing resources mean in the context of project management, particularly if I have to share resources with others? How important is the development of a realistic project budget, and what is the function of the contingency factor in devel

Marketing Project Implementation

Identify the specific metrics that one can use to measure internal marketing project implementation across cross-functional groups, departments, and suppliers (delivery, timing, etc.)

Discussion question

The product is Kleenex tissue: describe an appropriate promotion blend to get it to market. Assume its a large company producing the product and fully justify your response.

Marketing exercise

Pinquitos (tiny pink beans) seasoned with garlic and herbs have long been a favorite dish at ranches around Santa Maria, California. Susan Righettis decided to market this traditional treat nationally under the brand name Susie Q. She sells a package of dried pinquitos beans and a dehydrated seasoning mix to use when cooking. Di

Marketing exercise

Rick Greene has established a new company to sell lawn and garden products nationwide. He sees three distinct target audiences for his company's products. Those three audiences are hardware stores, plant nurseries, and landscaping companies. Which of the four basic sales force structures should he use? Why? Discuss the advantage

Marketing exercise

When motivating channel members, a manufacturer has several sources of power from which to draw. List those sources of power and give an example of how each can be used. Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 17, 18, and 19, Pages 503-588. MBA

Marketing exercise - the optimum length for a product line

How does a product-line manager arrive at the optimum length for a product line? Briefly describe the strategies that can be used to create a product line with the optimum length. Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 14, 15, and 16, Pages 406-502. MBA

Marketing exercise

Explain the five stages that adopters of new products move through. Then consider the following scenario: Markus comes back to his dorm room from a night out shooting pool and is excited about a new brand of rye beer he heard about. He thinks it sounds interesting. His roommate, Paul, tells him the brand name is Redhook Rye and