You are working in the product development department of a company that creates household products. Your team has come up with an idea for a revolutionary new cleaning product. Using the seven phases of new product development as a guide, describe how your company will develop the new product.
6-A1, 6-A2, 6-A3, and 6-B3 6-A1 Make or Buy Sunshine State Fruit Company sells premium-quality oranges and other citrus fruits by mail order. Protecting the fruit during shipping is important so the company has designed and produces shipping boxes. The annual cost to make 80,000 boxes is Materials 120,000 Labor
Your company markets a 15-inch LCD monitor that allows the computer user to enjoy high-resolution video entertainment. The product was introduced 5 years ago. After several years of growth, sales have slowed and it was recently necessary to mark down the retail price to under $500 in order to remain competitive. Profits are appr
Can you help me get started with this assignment? 1. What channel strategy (direct or indirect) would you use to achieve the ideal market exposure if you were developing the place plan for your product/service and target market. What is the ideal market exposure for this product/service? What is your rationale for these recom
The product is reusable bags for the Target Corporation. The bags will be sold for 99 cents and when the bags are no longer usable then they can be exchanged for educational reward points. Marketing research a.Consumer analysis 1)Demographics 2)Psychographics 3)Behaviors (e.g. purchase behaviors) 4)Geographical consid
For this project, define a comprehensive promotional strategy for your product or service that includes the following components: Create a sales promotion strategy for your product - Toyota Corolla. Design a public relations strategy that you will follow before, during, and after the launch. Outline the advertisement t
There are two basic pricing strategies that an organization can utilize for introducing new products. The first strategy is Market Skimming, which involves a product being released at a high price with the cost to consumers becoming progressively less expensive the longer a product is available in a market place. The second stra
Shelby Company produces three products: product X, product Y, and product Z. Data concerning the three products follow (per unit): Product X Product Y Product Z Selling price $ 85 $ 65 $ 75 Less variable expenses:
Widgets production process yields widgets with an average life of 180 hours and σ = 10 hours. The tolerance upper and lower specification limits are 240 hours and 160 hours, respectively. Is this process capable of producing instruments to specification?
What is meant by trade-oriented sales promotion? Discuss the various types of trade promotions and reasons marketers use them?
Describe how to position products and services compared to the competition. Discuss the implications of the societal marketing concept. 1-Given the trend in obesity among American consumers, which industries stand to benefit the most? Why? 2-How would you use the information on whom Americans trust for marketing purposes?
Should national brand manufacturers also supply private label brands? Why or why not?
Determine : 1) the name of the product, 2) the target market demographics, 3) the Unique Selling Properties, 4) any special / unique packaging, 5) whether you're rolling it out locally, regionally or nationally and where. 6) Will you have a spokesperson?.Who will you choose? Determine a promotional budget and if you hav
You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest impact on the c
What are three key issues that a Quebecois copywriter must take into account when we are importing into Quebec an alcoholic beverage? With what entry strategy will you recommend to enter to this market?
What are characteristics (e.g., age, income, education) of the target market customers for the following products or services? (A) National geographic magazine, (B) Wired magazine (C) New York Giants Football Team, (D) The US Open Tennis Tournament? What variable might be used to segment these customer markets? (A) lawnmower
What are three lessons learned relative to the importance and effectiveness of various pricing strategies? What are the three lessons learned relative to the importance and effectiveness of distribution channel options? (At least 200 words).
Look around your home or office and select three products that you currently use. Briefly describe each product. How would you classify each product?
A while back, I read "The Innovator's Dilemma" by Clayton M. Christensen. This book is very interesting in that it describes how an established company can be "beat" by an upstart when there is a technology shift (or disruptive technology) in a market. The thesis is that an existing company will be so focused on keeping
Pick one below and only one that you think is the most important when considering differentiation in healthcare marketing. Please give rationale for your choice. Intangibility - Services differ from products in that a service is not concrete. A service cannot be felt, touched, or heard before the service is experienced. Inc
We are doing the project on Peet's Coffee & Tea...http://www.peets.com The product we selected to promote is the idea of a coffee cart on wheels. I need help with the following: Analyze the impact of channel management decisions on the marketing or your selected product or service. Select appropriate distribution cha
Riordan Manufacturing is a global plastics manufacturer employing 550 people with projected annual earnings of $46 million. The company is wholly owned by Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion. Its products include plastic beverage containers produced at its plant in Albany, Geor
Explain the differences between intensive, selective and exclusive market exposure and how they affect the three basic types of promotions. You can support your answer with examples I am having issues in understanding this part. This is a sample question of what will be on the test. I need to get a better understanding of the
They say timing is everything. How could the people who build green homes develop a strategy for timing, to stay ahead of the game and be competitive in the housing market?
What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?
Describe two criteria used to asses a market's potential for a new product. Based on these criteria, what are the steps the manager of a global company will need to take in order to decide whether a foreign market is a viable market in which to introduce a new product?
Select an appropriate special event to support a sales promotion for a local upscale specialty food store. In your proposal be sure to address the following: Select a product and a type of sales promotion (e.g. coupons, premiums, contests) for your selected product. Select an appropriate special event to maximize the effect
What metrics do you think are required to track implementation and product performance for a new product? Why? How does one gauge the success of the product once it has entered the market? How do you obtain an accurate read on how the customer views the product?
I have attached a statistics problem that I would like solved so I can use it as an example in working others. Please see attached file for full problem description. Moving averages A manufacturing company is using -month moving averages to analyze the sales of one of its products. Sales data (in thousands of dollars) f
A new product (you pick the product) will launch shortly; now its time for you to create a powerful publicity event to support the product's launch. Publicity can take many forms, so let's see what you've got in your bag of tricks (not a big-scale plan, a few tactical activities). Please share with the class your ideas for an ef