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Price and Place

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1. What channel strategy (direct or indirect) would you use to achieve the ideal market exposure if you were developing the place plan for your product/service and target market. What is the ideal market exposure for this product/service? What is your rationale for these recommendations?

2. What pricing policy would you use to maximize profitability for your product/service and target market? Again, be explicit by communicating your critical thinking and supporting it with references to your textbook.

Price and Product Positioning.

3. What does a product/service pricing strategies communicate to it's target market about the product's market positioning? Be explicit.

The product/service is the following:

The product that I am using for my project is a software package that allows consumers to prepare their own offer in compromise (tax settlement). My target market is budget consumers who owe IRS tax debt and cannot afford to hire a tax attorney. These consumers are likely lower to middle class non-professionals ages 25-50.

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What channel strategy (direct or indirect) would you use to achieve the ideal market exposure if you were developing the place plan for your product/service and target market. What is the ideal market exposure for this product/service? What is your rationale for these recommendations?

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1. What channel strategy (direct or indirect) would you use to achieve the ideal market exposure if you were developing the place plan for your product/service and target market. What is the ideal market exposure for this product/service? What is your rationale for these recommendations?

Firm can use traditional channels such as retail outlets selling software, books, etc. as well as online marketing channel to achieve the ideal market exposure for this product.

The company can reach a wide target audience by offering this software as a downloadable solution (or CD shipped to the customer) via its own website, as well as host of e-commerce portals selling such software. Effective e-marketing campaigns such as Search engine optimization strategies, affiliate marketing, link building, banners, etc. and marketing via social bookmarking/social media sites will provide the maximum market exposure for this product. As a large ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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