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Product Management

Simulation: Channel Distribution and Pricing

Run the "Channel Development and Pricing" simulation, keeping the following questions in mind: a. What results did you obtain? b. What key marketing concepts and principles did you employ to achieve those results? c. How will you apply the lessons you have learned in your Marketing Audit? Be sure to keep track of your results

Pricing

Why do two companies selling the same product charge different prices? Can you give me an example.

Drafting a Book Proposal

We are in the process of writing a book proposal on the topic of Russian Adoption and the reunion of family members. We need a little help gathering some statistics of similar type books. D. Market Potential Research the demographics and statistics of potential readers. For example: "The number of families who have ado

Product Policy

What is Product Policy? How would I go about building a product policy for a new product? What is Customer Relationship Management?

New Product Introduction - Why Success? Why Failure?

Describe a product that entered the market over the past two to three years and succeeded. What marketing factors led to its success? Describe a product or service that you saw (or experienced) fail over the past five years. What marketing factors influenced the failure? How specifically did the positioning of each product contr

Psychological pricing, segmentation and examples of pricing

All of these could be examples of product extension strategies, except: 1. Developing a new market for the product 2. Stretching the quantity available over a wider geographical region 3. Selling overseas 4. Finding new uses for the product. Market segmentation is done by firms for all of the following reasons, except:

Pricing Strategy Needed

Objective of activity Importance of price and promotion in the development of marketing strategy and tactics. Description of activity Identify the pricing strategy of a new power drink Vita-Colada (http://www.e-vitaminsforless.com/0508.htm#0508). Describe the effectiveness of the pricing strategy you would adopt in prom

Marketing a New Product (Steps/Objectives)

In five to six paragraphs: Provide a quick overview of the product or service you created. State the features of your product. Show how it's innovative and different. Provide a Mission Statement. State your short-term objectives (one year). Objectives need to be quantifiable. Use the SMART acronym?simple, measurabl

Develop a hypothetical new product or service

You have been invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives. You will use this forum to discuss a NEW product you wish to launch and the marketing plan you will develop over the next five weeks. Since nondisclosure and confidentiality agreement

Marketing a New Product: American Intercontinental Brainstorming Conference

You have been invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives. You will use this forum to discuss a NEW product you wish to launch and the marketing plan you will develop over the next five weeks. Since nondisclosure and confidentiality agreement

Markup or cost-plus pricing

A former co-worker now represents a company that manufactures a new type of laboratory-made gemstone, called ZC, which is similar to, but better than, cubic zirconia. These gemstones are used in rings, pendant type necklaces, bracelets and pins which your firm designs. While they have begun to sell their ZC jewelry to selected s

Barbie dolls

Barbie does not seem to be as popular as she once was.... What kind of competition is she facing? Does she have problems with her brand image? If so, how can that be fixed?

Cell phone Attributes

I am introducing a new and improved cell phone. It does everything from making calls, checking things online, to acting as an IPOD. Please describe the attributes of my product or service in detail

Product Development

Identify a new marketplace for an existing product/service I work for the National Association of Broadcaters (www.nab.org) in the TV membership department. The TV membership consists mostly of commercial broadcasters but of the public broadcasting stations total only 36% are members. I want to tailor a membership structu

Price Strategy to Provide Day Care

Help identify the appropriate price strategy that should be used for a service to provide day care in a shopping mall. Primary customers are the employees of the mall and the shoppers.

Push and Pull Strategies

What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

Marketing a New Toothbrush

- What would be the marketing problems that you might face if you were to develop a new design for a toothbrush. Include the target market, product, place, price and promotion in your response. Please be as creative as you like here. Also, - Describe a product that entered the market over the past two to three years and

Applying Ethical Theory to Production and Marketing

Use two ethical theories to discuss how problems in ethics, production, and marketing should be addressed on a systemic level to ensure appropriate corporate oversight--by consumers, manufacturers, the government, and the free market.

Marketing - Baby Boomers

The first Baby Boomer hits retirement age in the year 2011. What types of information would assist you in forecasting market potential and future demand for products and services of this emerging "maturity market?"

Thinking Globally, Acting Locally

How can a company's product line reflect the maxim "think globally, act locally"? What factors make product testing more complicated in the international marketplace?

Industry Analysis for a New Product

DIRECTIONS: You may select a new product idea for a new small business; a new product idea for an existing operation; or an existing product that you would like to market to a new segment or in a new way. Select carefully, as you will use your chosen firm or idea to complete all assignments. As you consider your selection,

Ricketts Heating and Air

You have been asked to give a brief lecture on "Positioning Errors to Avoid" for a local Chamber of Commerce luncheon. Provide a brief summary of your lecture. In your lecture be sure to give specific examples, other than those indicated in the textbook, of known service companies avoiding or falling prey to "positioning errors"

Marketing Rollerblades

1. What trends in the environmental forces (social, economic, technological, competitive, and regulatory) identified in Figure 1-3 on page three of the attachment (a) work for and (b) work against Rollerblade's potential growth in the twenty-first century? 2. Compare the marketing goals for Rollerblade (a) in 1986 when Ro

Managing and Delivering Marketing Programs: People's Bank & Peoples.com

As mentioned earlier, Peoples Bank, based in Connecticut, uses its web site as a key channel for reaching individuals, business customers, and prospects. Not only can customers e-mail the bank with questions, they can click on a link to have a bank representative call them with further information or choose another link if they