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How can companies offering "free" products (e.g., Linux, Netscape) make money from these products? How can other companies compete with these fast-rising standard products?

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How can companies offering "free" products (e.g., Linux, Netscape) make money from these products? How can other companies compete with these fast-rising standard products?

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How can companies offering "free" products (e.g., Linux, Netscape) make money from these products? How can other companies compete with these fast-rising standard products?

According to Accenture Australia, using open source software as the basis of your development can cut your development time and budget by 50 percent. The open source testing and debugging methodologies have been shown to greatly reduce product development costs, and using open source software marketing and distribution channels can greatly increase the likelihood that your product reaches the broadest market possible, and levels the playing field with your larger, better- heeled competitors.

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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