How do both service organizations and companies that sell products use services to gain a competitive advantage within the marketplace? Be sure to support your thinking with examples.© BrainMass Inc. brainmass.com September 26, 2018, 8:39 am ad1c9bdddf - https://brainmass.com/health-sciences/marketing-in-health-care/590580
A company can gain a competitive advantage over its competitors providing consumers a better value than the competitors do. This may be accomplished by offering a lower cost, or additional benefits (Encyclopedia of Business, 2014) . Many car dealers compete with automotive service and repair businesses by offering "maintenance for life" packages that cover scheduled oil changes and tire rotations. Some of these dealers also assign a specific liaison person to ensure customer satisfaction and ...
A discussion of the growing overlap between retailers and service organizations; retailers offering services for added value.