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Competitive Edge/Advantage In Retailers And Service Organizations

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How do both service organizations and companies that sell products use services to gain a competitive advantage within the marketplace? Be sure to support your thinking with examples.

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Competitive Advantage

A company can gain a competitive advantage over its competitors providing consumers a better value than the competitors do. This may be accomplished by offering a lower cost, or additional benefits (Encyclopedia of Business, 2014) . Many car dealers compete with automotive service and repair businesses by offering "maintenance for life" packages that cover scheduled oil changes and tire rotations. Some of these dealers also assign a specific liaison person to ensure customer satisfaction and ...

Solution Summary

A discussion of the growing overlap between retailers and service organizations; retailers offering services for added value.