Explore BrainMass
Share

Principles of Marketing: explained citing Linux, Netscape

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

The seminar uses Linux as an example of a company that understands competitive positioning. How can companies offering "free" products (e.g., Linux, Netscape) make money from these products? How can other companies compete with these fast-rising standard products?

© BrainMass Inc. brainmass.com October 24, 2018, 9:56 pm ad1c9bdddf
https://brainmass.com/computer-science/software-development/principles-of-marketing-explained-citing-linux-netscape-142891

Solution Preview

Companies offering FREE software products like Operating Systems or applications like webbrowser, etc generally make money in the following ways:

1. Donations from the users.

2. By charging for support of the product. (e.g., Redhat, Sun)

3. By charging for providing enhancements to customers based on their requirement or customisation. (Customisation an OS/application for a particular customers for their business)

4. By providing training on using the product. (e.g., Redhat)

5. By ...

Solution Summary

Solution clearly explains the principles of marketing and the discusses different ways by which companies that provide FREE software make money.

$2.19
See Also This Related BrainMass Solution

Microsoft lawsuit

In 1998, the U.S. Justice Department and 20 state attorney generals filed lawsuits against Microsoft. In your discussion, include the reason for the lawsuit, the outcome of the trial, and how this lawsuit affected Microsoft and consumers.

View Full Posting Details