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Visit at least two Web sites offering free products as its main product line. Determine how a site devoted to free products generates revenue, and, presumably, earns a profit.

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Visit at least two Web sites offering free products as its main product line. Determine how a site devoted to free products generates revenue, and, presumably, earns a profit.

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The first site selected for this assignment is www.animation-central.com. This site offers wide range of free graphics, animations, etc. This site makes money via Google Adsense revenues. As the visitors coming to the site click on Google Adsense advertisements, the site owner makes money. The traffic coming to these free sites is usually quite big and thus, conversion rates or click through rates for Google advertisements can be quite high and ...

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Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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