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Marketing - Baby Boomers

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The first Baby Boomer hits retirement age in the year 2011. What types of information would assist you in forecasting market potential and future demand for products and services of this emerging "maturity market?"

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Brief (150 words) discussion regarding marketing to Baby Boomers.

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The most important information that we could gather about the "Boomer" generation is what they are choosing to spend their money on as they retire. We will also want to discover what is happening to wages in the job ...

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