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    Aging of Baby Boomers Affecting Marketing for Products/Services

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    Baby boomers in America are aging. Describe how this might affect the marketing mix for the following:

    Bally's Health Clubs
    Whirlpool Corporation
    JC Penney.

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    Bally's Health Clubs
    Place has to be changed such that the health club is nearer and more accessible to where the baby boomers live, stay or usually are at.
    Product has to be redesigned to include services catered to the needs and wants of the baby boomers.

    McDonald's ...

    Solution Summary

    The solution discusses the aging of baby boomers and the affect on marketing.