Purchase Solution

Aging of Baby Boomers Affecting Marketing for Products/Services

Not what you're looking for?

Ask Custom Question

Baby boomers in America are aging. Describe how this might affect the marketing mix for the following:

Bally's Health Clubs
McDonald's
Whirlpool Corporation
JC Penney.

Purchase this Solution
Solution Summary

The solution discusses the aging of baby boomers and the affect on marketing.

Solution Preview

Bally's Health Clubs
Place has to be changed such that the health club is nearer and more accessible to where the baby boomers live, stay or usually are at.
Product has to be redesigned to include services catered to the needs and wants of the baby boomers.

McDonald's ...

Purchase this Solution
Free BrainMass Quizzes
Motivation

This tests some key elements of major motivation theories.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

View More Free Quizzes
Related BrainMass Solutions

  • Product Development and Aging Population

    This means that products can be developed that meet the groups' needs and wants and the baby boomers are ready and willing to spend what it takes to slow down/stop any signs of aging.

  • Current and future trends in retailing

    Changing demographics like aging population and changes in the family structure have opened new doors for businesses. The aging baby boomers represent a fantastic opportunity for multiple businesses to consider options they could provide to them.

  • Baby Boomers and Long-Term Care

    505249 Baby Boomers and Long-Term Care Please help with Social Insurance for Long-Term care of Baby Boomers. Include aging baby boomers' impact on medicare, impact on social security, and patient transition between care levels.

  • Marketing Opps for Consumer Segments

    However, these baby boomers are aging and many of them are trying to figure out where they will spend their senior years.

  • Marketing - Baby Boomers

    102971 Marketing - Baby Boomers The first Baby Boomer hits retirement age in the year 2011. What types of information would assist you in forecasting market potential and future demand for products and services of this emerging "maturity market?"

  • Advertising and Audiences

    Men 18-34 and Baby Boomers. In a situation of this nature it would appear that traditional TV advertising would be more effective for marketing to 18 to 34-year-olds and baby boomers.

  • demographic trend effects on land use paterns

    Please discuss what environmental implications this could have for regional and local land use patterns across the United States Demographic Trends and Implications of Baby Boomers for Land Use In America Demographic trends show that, with the aging

  • Baby Boomers Economic Impact

    That being the case, analysts expect to see a demand for aging care products and services for the elderly such as estate planning, retirement planning, and the many goods and services that revolve around those offerings.

  • why patient access is a problem in our current health care system

    It is expected that older people will suffer from at least one chronic condition and therefore there will be an increase in a dependency on health care services to provide for these conditions and other needs faced by the aging baby boomers (IOM 2008)

View More Related Solutions