Price Strategy to Provide Day Care
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Help identify the appropriate price strategy that should be used for a service to provide day care in a shopping mall. Primary customers are the employees of the mall and the shoppers.
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Solution Summary
350 words with references picks and explains the price strategy best for setting up a day care in a shopping mall.
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Prices are the costs involved in consuming a good, that is, the factors that directly affect decisions by individual people and firms concerning what goods and services to consume.
There are many types of pricing strategies that can be used.
As based on MarketingTeacher.com (2006), some of them can be stated as follows: First is 'premium pricing' that uses high price and uniqueness within a product or service. Second is 'penetration pricing' wherein prices are artificially low in order to gain market share. Third is 'economy pricing' wherein the cost of marketing and manufacturing are ...
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