Pricing Strategies in Healthcare
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In line with the demographic trend, Advantage Home Health decides to offer adult daycare services. How might Advantage Home Health formulate a prestige pricing strategy and a price bundling strategy targeted to customers who do not have an insurance plan?
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Advantage home health would formulate a prestige pricing strategy by first conducting an analysis of the price situation within the adult day care services market, and ascertaining the average prices that are charged for these services in a given area, as well as the average income of the elderly individuals within the area that the services are marketed towards. Advantage home health care would also seek to ascertain information on the present prices that the ...
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- Criminal Justice, Elizabeth City State University
- Master of Public Administration, North Carolina Central University
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