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    Product price: Same product different prices

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    Why do two companies selling the same product charge different prices? Can you give me an example.

    © BrainMass Inc. brainmass.com March 4, 2021, 8:03 pm ad1c9bdddf

    Solution Preview

    Two companies selling the same product charge different prices because they are targeting different set of customers and accordingly offer different set of features for similar product thereby creating different set of expectations and images. ...

    Solution Summary

    This posting contains response to following question on product pricing.