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What is Product Policy? How would I go about building a product policy for a new product? What is Customer Relationship Management?

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What is Product Policy? How would I go about building a product policy for a new product? What is Customer Relationship Management?

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What is Product Policy? How would I go about building a product policy for a new product?

The product is the soul of the company, the maximum vector of the characterization of the same (as well as the services that are associated with it).
The product is characterized not only by its physical features but also by the image that it conveys. Thus, in short, you have three decisions associated with product policy:

Product features;
Packaging;
Range policies.

As to the features, and according to the client's viewpoint, the factors that make the clients to consider the product good, are essentially, quality (if it meets his expectations) and, the real advantage offered by the same, be it in terms of performance or design.
Packaging is one of the product's components oriented to image. It is necessary not to forget that in many cases, the ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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