What pricing objective(s) is a skimming pricing policy most likely implementing? Is the same true for a penetration pricing policy? Which policy is probably most appropriate for each of the following products:
a) new type of home lawn sprinkling system,
b) a new children's toy
c) a DVD of a best-selling movie.
Price skimming is most often used when a product is new or it has features and benefits the company wants to be viewed as unique in the marketplace. The pricing objective of implementing a skimming pricing policy is to set the price as high as possible, usually higher than most competitive brands, in order ...
The solution contains 203 words of text.
I am writing about Starbucks and the new product that I proposed for the firm is Energy Bar. I'm asked to analyze and identify the appropriate price strategy for this product and I'm stuck. The minimum word counts should be at least 400 to 700.
Identify the appropriate price strategy that should be used for the product or service.View Full Posting Details