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    Types of pricing objectives

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    1. Marketing talks about several types of pricing objectives that manufacturers use to sell their products. Describe two common, everyday products and the pricing objective the company uses to sell it.

    2. Is it possible for a company to use two or more pricing objectives either simultaneously or back to back? Why or why not?

    Please give a brief response in your own words, thanks.

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    Solution Preview

    Discussion questions 1. Marketing talks about several types of pricing objectives that manufacturers use to sell their products. Describe two common, everyday products and the pricing objective the company uses to sell it.
    There are as many types of pricing strategies that can be used for a certain product or service. As based on MarketingTeacher.com (2006), some of them can be stated as follows: First is 'premium pricing' that uses high price and uniqueness within a product or service. Second is 'penetration pricing' wherein prices are artificially low in order to gain market ...

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    This discusses the types of pricing objectives

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