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PLC Characteristics

What stage in the PLC is the internet? Provide a PLC characteristic, product example.

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Please see response for active links and diagram, which is also presented below. I also attached an excellent resource on the history of the Internet. I hope this helps and take care.


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1. What stage in the PLC is the Internet? Provide a PLC characteristic, product example.

My understanding of this question is that you are asking about the Internet as the product, and what stage in the PLC is the the product: the Internet. The example would be to provide evidence that it is in that stage of development.

Today, the Internet is a widespread information infrastructure, the initial prototype of what is often called the National (or Global or Galactic) Information Infrastructure. Its history is complex and involves many aspects - technological, organizational, and community. And its influence reaches not only to the technical fields of computer communications but throughout society as we move toward increasing use of online tools to accomplish electronic commerce, information acquisition, and community operations (http://www.isoc.org/internet/history/brief.shtml).

Product Life Cycle (PLC)

In the introductory stage of the PLC, the product is introduced to the target market. Marketing activities may include heavy expenditure in advertising to create an awareness of the brand or product and communicate its benefits. In the growth stage, the brand or product is accepted by a critical mass, and you can concentrate your efforts on maintaining and growing market share as competitors enter the market. In the maturity stage, competition intensifies. The costs associated with acquiring new customers increase so you should focus on maintaining loyalty. The last stage of the PLC is the decline stage. As sales decline, you can either discontinue the product or reinvent it, thereby restarting a new life cycle (http://www.bizassist.co.za/news.asp?Cat=Tech&Ref=746).

Applying PLC to the Internet as a product

The Internet appears to be still in the Growth Stage, showing signs of maturity. The Internet as ...

Solution Summary

This solution explores the stage in the Product Life Cycle (PLC) that the internet is in.