Purchase Solution

Five Adopter Groups

Not what you're looking for?

Ask Custom Question

People differ in their readiness to adopt or try new products. Take each of the five adopter groups and give a synonym or brief description of each primary characteristic that sets each particular group apart from the others.

Purchase this Solution

Solution Preview

a. Innovators--venturesome--they try new ideas at some risk.
<br>b. Early adopters--respected--they are the opinion leaders in their ...

Purchase this Solution


Free BrainMass Quizzes
Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.