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    Five Adopter Groups

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    People differ in their readiness to adopt or try new products. Take each of the five adopter groups and give a synonym or brief description of each primary characteristic that sets each particular group apart from the others.

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    https://brainmass.com/business/product-management/five-adopter-groups-11785

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    a. Innovators--venturesome--they try new ideas at some risk.
    <br>b. Early adopters--respected--they are the opinion leaders in their ...

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