People differ in their readiness to adopt or try new products. Take each of the five adopter groups and give a synonym or brief description of each primary characteristic that sets each particular group apart from the others.© BrainMass Inc. brainmass.com November 24, 2021, 11:10 am ad1c9bdddf
a. Innovators--venturesome--they try new ideas at some risk.
<br>b. Early adopters--respected--they are the opinion leaders in their ...