Description of Adopter Categories
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There are various categories of adopters among customers. The categories are defined through the diffusion of an innovation across a population. If we would plot all the acceptors of an innovation over time, we would create a bell curve. Please name and describe the adopter categories.
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Solution Summary
This solution describes the various adopter categories, and gives examples of each one. It includes a link.
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Innovators: first customers to adopt an innovation. These folks are typically younger, have money, higher social standing, and have close connection to scientific sources, other innovators. They tend to be very social, and realize that some of the things they adopt might fail but they love being first!
Early Adopters: Next in line, these folks ...
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- BA, University of Southern California
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- Ed.D, Boise State University
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